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About the Author
The daughter of hard-working parents (Dad was a school teacher and Mom was an executive assistant), Michele was brought up in a small town in Massachusetts. Michele grew up wanting to leave "small town America" and experience the world. Although she grew up with friends, was outgoing, and was successful in academics and school activities, Michele felt like a "square peg trying to fit in a round hole" in a place where the small town "mentality" seemed to be all around her. After getting good grades in high school, Michele studied at Boston College, where she graduated with honors with Bachelor’s degrees in both Marketing and Economics. After working in the corporate world in sales, account management, and marketing positions, Michele developed a strong desire to leave the “corporate grind†and wanted to start her own business. Though the corporate paycheck was great, Michele had an entrepreneurial mindset. However, she was afraid to leave the security of the high-paying jobs she was accustomed to. After starting the business part-time, Michele and her husband founded MPD Video Productions, and they eventually left corporate to run the business full-time. Michele and her husband both wanted "out" of corporate America so badly that they sold their big house, moved to a less expensive town, and downsized to cut expenses while building their business. The company is now an award-winning video production company. Upon entering the small business arena, Michele quickly realized how many business owners lack critical sales and service skills, and how strongly this deficiency and inability to work with clients affects their success. Michele felt compelled to share her vast knowledge and experience with the world, in order to help other business people with selling and servicing prospects and customers, improving communication and setting expectations, and building customer loyalty. If she inspires one more person to leave the "corporate grind" to start a business, or if she helps another small business owner "win and wow" more customers, she has accomplished her goal by writing this book. Michele has a love of working with clients, and thrives on providing a positive customer experience for her clients. She lives in Massachusetts with her husband Alan. Contact her at michele.mpdvideo@gmail.com, or via her video company's website at www.MPDVideo.com.
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Product details
Paperback: 158 pages
Publisher: CreateSpace Independent Publishing Platform; 1 edition (July 15, 2017)
Language: English
ISBN-10: 1548706884
ISBN-13: 978-1548706883
Product Dimensions:
6 x 0.4 x 9 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
46 customer reviews
Amazon Best Sellers Rank:
#394,746 in Books (See Top 100 in Books)
Having graduated biz school 20 years ago, I have some ideas on what was not taught or I did not learn there, so I picked up this book just to compare notes. What a shame this book isn't on the required reading list for all MBAs and biz students of every other stripe, because Michele Fleury covers the vital topic barely mentioned to either marketing or finance majors which is how to relate to your customer. This is a sort of emotional intelligence that I don't recall getting any attention back in my biz school days; perhaps still true.If your are a current business student or anyone not getting the results you hoped to get in your profession, could it be you need better customer service skills? If so, get this book, read it, and take the time to reflect. It could make the difference for you between pleasing your customers and having few or no customers. The particular strength in this book is exactly how to communicate with customers - what to say, when, how and why, with specific examples. My own biz school education taught all the bells and whistles of finance, accounting, accountability, governance...but not nearly enough about the only think that actually matters, which is Please Your Customer.This book helps fill that gap and is recommended for anyone who wants better results, no matter if they provide a product or service and whether entrepreneur or staff member. An excellent book, fast and easy to read with excellent lessons. A+ !
What They Don't Teach You In Business School is filled with essential tips and ideas to improve the different areas of a business. So many people can benefit from remembering the basics in common courtesy, ethics, honesty, and manners.Michele Fleury gives many examples and tips to go above and beyond for the customer. Customer relationships are the foundation of almost every business. Her example of how fixing a mistake with urgency and courtesy can lead to a stronger client relationship, was a powerful demonstration of how to deal with bumps in the road and come out of it shining.I liked how the author finished each chapter with a pertinent question that focused on my business and the material covered. Anyone working with customers/ clients, especially those in a service based industry, should read this book.
The author shares her experience on how to work and talk with the clients and how to turn them into satisfied repeat customers. The approach goes backs to the common sense basics like remembering and using customer names, being on time, delivering on promises, saying thank you. The key to success is communication and the book covers various aspects communication extensively. A lot of the advice in the book is common sense, but it is well organized with a lot of examples.Ali Julia review
I felt the fire for excellence in every chapter of this book. Without a doubt, Michelle is a person of integrity, both in her private and professional life. The wise entrepreneur would do well to emulate her ways. I was motivated, inspired, amazed, and blessed to read this book! She makes a practice of excellence. You will see as you read how a person of integrity responds to a myriad of situations. Don't get me wrong. She does not toot her own horn. Her approach in each situation demonstrates sensitivity, self control, and wisdom. I will be rereading this book. I give it my highest recommendation.
It's amazing how "school" makes everything complicated.Especially business. But it doesn't have to be, especiallywhen you focus on the basics. And apparently, the basicsare not what they teach you in "business school."This simple and powerful book will get you on trackto building a healthy business with one primary force:love your customers, and they will love you.All else are merely details, and that's where this book shines.
What I love about this book is the detailed steps, especially around having the initial conversations with prospects, communication with customers and maintaining a great customer relationship. As a new business owner about to have a cal with a prospect tomorrow, this book was a timely read. I also appreciate the real life examples the author uses from her very own business. Awesome business book!
I very much enjoyed this book. If every business person followed the tips in this book, we would be much more successful. I can't say that any of the pointers were new (but for those thinking of starting a business or relatively new in business, this is a great summary of Excellent Customer Service 101); however, a reminder never hurts. All of these tips were right on. Written conversationally, with wonderful examples.
Learning or re-learning basic concepts of putting the customer first, top customer service and the real reason you are in business is often lost these days. This excellent book revisits the true basics. Every company and its employees should read this book.
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