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Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry
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Amazon.com Review
Sure, many of us in this modern world are cynical. The most cynical may even suspect that the news is manipulated and massaged by sponsors, that corporations act in their best interests, that political campaigns are determined not by votes, but by bucks, and that we don't get "all the news that's fit to print" but instead, "all the news that gets the ink". But even the most media-savvy amongst you will be awed by the behind-the-scenes descriptions of the Public Relations industry in action so masterfully described in this book. If you want your eyes to be opened, open them upon the pages of this book. (But remember: there are some very important people counting on you, and they really would prefer that you didn't ever hear about this book, much less buy it.)
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From Publishers Weekly
Stauber and Rampton cite a classic example of image manipulation in this chilling analysis of the PR business. During the aftermath of the 1975 Three-Mile Island nuclear accident, a company spokesman said that a spark in the accumulated hydrogen bubble could result in a "spontaneous energetic disassembly"?otherwise known as an explosion. The authors trace certain specious practices of the $10 billion PR business to P.T. Barnum, who in 1836 wrote anonymous pro and con letters to editors about himself, generating heated interest. Modern public relations has evolved "crisis management" and "anti-" PR campaigns including sabotaging the tours of authors who challenge industry clients, for example, Jeremy Rifkin, author of Beyond Beef. The new euphemism for sewage sludge, "biosolids," is part of a campaign to convince the public that municipal sludge, replete with an astounding array of toxic substances, is good for farm soil. The authors point to Business for Social Responsibility, an organization that includes The Body Shop, Ben & Jerry's and others, as now containing "some of the most environmentally destructive corporations on the planet." Giant agencies extend their contracts to selling national policies, as Hill & Knowlton did in selling the Gulf war to the American public. Although most large news organizations at least rewrite PR materials, many smaller markets "rip and read" prepackaged video news releases. This is a cautionary reminder that much of the consumer and political world is created by for-hire mouthpieces in expensive neckties. Copyright 1995 Reed Business Information, Inc.
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Product details
Paperback: 224 pages
Publisher: Common Courage Press (July 1, 2002)
Language: English
ISBN-10: 1567510604
ISBN-13: 978-1567510607
Product Dimensions:
5 x 1.5 x 7.5 inches
Shipping Weight: 5.6 ounces (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
42 customer reviews
Amazon Best Sellers Rank:
#282,152 in Books (See Top 100 in Books)
Want to know what is really going on behind closed doors? Want to know the ways in which the PR industry manipulates and lies to the public? Want to know who to trust? (Hint: Almost no one). This book really opened my eyes to the fact that we are manipulated by media from the moment we wake up until the moment we close our eyes at night. This was required reading for my Ethics in PR class in college. The book is somewhat dated, with most of the incidents taking place prior to the internet, but don't be fooled by online content either. The internet has only made it easier for the common person to be duped by big business.
Over two hundred and ten pages of tantalizing and juicy behind-the-scenes info that most of the general public is either ignorant about or could care less. This book is broken down into twelve seperate chapters; each chapter covers an important area of PR manipulation. The chapters are as follows:1] Burning Books Before They're Printed2] The Art of the Hustle and the Science of Propaganda3] Smokers' Hack4] Spinning the Atom5] Spies for Hire6] Divide and Conquer7] Poisoning the Grassroots8] The Sludge Hits the Fan9] Silencing Spring10] The Torturers' Lobby11] All the News That's Fit to Print12] Taking Back Your Own Back YardWhile reading this book, I really get the impression that the PR specialist are "artist" in their own way. Using the art of subtle manipulation and various other sneaky methods, these "story-tellers" are painting a picture of reality that puts the most positive light on some crummy issue, or corporate entity. While I always hear someone say 'you can't always believe what you see or read', I can't help but wonder if these people really understand the extent of their spoken words. This book will help shed some light.
Toxic Sludge is an expose of the Public Relations industry covering some of the worst examples of corporate greed and government perfidy up through 1995. Readers of Bernays' Propaganda and Larry Tye's The Father of Spin: Edward L. Bernays and The Birth of Public Relations might enjoy this book also. The book documents some truly abhorrent corporate behavior and shows how effective PR can be in supporting the powerful against the public interest. Think of this book as a prerequisite for the next level of analysis: Why does PR work so well, and how can we combat it?
an enlightening collection of articles that expose the PR scandals and ongoing campaigns of misinformation that cover our brains like so much toxic slime.The information is intelligently presented and serves as a primer on knowing exactly what is going on. Like the "War on Drugs," we unfortunately buy into way too much propaganda and yet we still call ourselves a "free" society.Libertarians and Ralph Nader wannabes everywhere should seriously consider ordering and reading this thorough and strangely entertaining work of illumination.It misses a point for being kinda pricey for its size (compare with "Everything You Know is Wrong.") Ironic - given its subject matter of being duped.I'm glad I got it, though.Just say Know!!!
Excellent, I love this book and the information in it is to be used in every classroom. Teachers, take a look at it and bring it to the students.I loved to learn about the tricks that corporations have used to make profits while disregarding the damage they have done to the environment and lied to use about it.This book illustrates how much of what we think of as independent, unbiased news and information has its origins in the boardrooms of the public relations companies.What your student will say after reading this books is something in the lines of:"Where have I been all this life?".A must read.
Edward Bernays flips in his grave. Everyone seeking the truth about issues should read this book. There is lots of information out there regarding propaganda/marketing/public relations - but this book cobbles the realities together into a form that really shows! how bad off we are today regarding seeking the truth. A must read for any environmental activist types.
Good
I borrowed this book from a friend and one chapter into it, I had to purchase a copy for myself. It is one of my favorite books and I often refer back to it. It gives really detailed insight into the PR industry. Surprisingly, it doesn't come off as preachy but just sticks to the facts. I have personally interacted with a "front group" for a fuel company claiming to be an environmental actvist organization similar to those outlined in this book and can testify that their tactics were just as Stauber describes. Please get this book. Everyone needs to be armed with this information.
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